Carmichael's Tummy Text

Handlettering artist Alison Carmichael has applied her considerable skills to a new medium in an ad for charity The White Ribbon Alliance.

Carmichael, was asked to paint a message on the stomach of a pregnant model by agency Karmarama. It's part of a campaign for The White Ribbon Alliance for Safe Motherhood which campaigns for more investment for healthcare for women in Africa.

Once Carmichael's part was completed, the model was shot by Rankin for the final ad (bottom).

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